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2011-06-27 11:17:48    Views:914Times

    November 2, 2005, Beijing 2008 Olympic Games licensed merchandise program was officially launched. This means that the Beijing Olympic licensed merchandise program over the experimental stage, officially in full swing. This gives the general public not only bring greater variety of licensed merchandise, as well as a more reasonable purchase price and a greater variety of consumer channels.

     Since August 2004, the eve of the Athens Olympic Games, Beijing Olympic Organizing Committee launched a licensed merchandise program test run, the introduction of casual clothing, badge (medal), stationery, toys, bags, crafts and daily necessities in seven categories of licensed merchandise. Gradually extended to the types of licensed merchandise badge medal class, apparel and accessories, toys, stationery, handicrafts, jewelry, household goods, audio-visual products and publications, sports, food and other, a total of 11 categories, nearly 40 small class, 7000 varieties.

     In addition, the Beijing Olympic Games, officially licensed merchandise program started, access to licensed retailers to reduce the threshold to a certain extent. This is a large chain business groups and individuals involved, provided the opportunity.


 

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